OnPath Federal Credit Union

Candace Washington
Wtw Onpath
Candace Washington, Vice President of Member Engagement OnPath Federal Credit Union

Logo Womentowatch

Candace Washington’s path to Vice President of Member Engagement with OnPath Federal Credit Union (formerly ASI FCU) began in Terrytown, where she grew up under the eye of a hardworking mother who encouraged her children’s best. After a UNO advertising class inspired an interest in consumer behavior, Candace sought ways to utilize her skills to help others, eventually working for area nonprofits.

As a single mom of then four-year-old twins, Candace pursued an MBA that would grant more knowledge and experience. She entered the world of financial marketing focused on inspiring, encouraging, and offering opportunities to underserved and underbanked communities across New Orleans. Her work in marketing has helped business owners, families, and individuals thrive, strengthening the local community and economy.

“I knew that OnPath provided low-cost lending and banking services to help people obtain their financial goals,” says Candace. “What I didn’t realize was that the credit union was committed to making members’ lives better.”

Always a fan of a challenge, Candace and her team led the rebranding of the 61-year-old company in 2019. As an African American businesswoman, Candace recognizes the weight of her feat and relishes the chance to inspire young girls and women who want to work in marketing or finance.

“I believe there’s opportunity behind the door if you only knock,” says Candace. “It’s up to you what happens when it opens.”

This year, she will serve as President of the forthcoming OnPath Foundation, which will support the community through financial education, scholarships, and program funding. She also supervises the credit union’s marketing agency, 3131 Media Solutions.

OnPath Federal Credit Union
3131 N I-10 Service Rd. E, Metairie

Categories: 2022 Women to Watch