Waitr Rebrands as ASAP to Align with New Company Strategy
NEW ORLEANS – Waitr has changed its name to ASAP, signaling a new “deliver anything” business model.
The company’s new vision is same-day delivery from any type of business. In preparation for the rebrand, the company accelerated the expansion of its services in recent weeks, signing agreements to launch delivery of a wide variety of items such as alcohol, sporting goods, luxury apparel, auto and electrical parts, and other “need it now” products.
“ASAP expresses our new brand identity, building on our original delivery ethos,” said Carl Grimstad, CEO and chairman of the board of Waitr Holdings. “The strategies we have implemented have reinforced our ‘anything, anywhere ASAP’ vision, making us the go-to company for a wider range of products and services. And of course, our emphasis on working with businesses to make them more successful will never change.”
Among the new business expansions under the ASAP brand is the company’s proprietary in-stadium ordering technology, which allows fans to avoid the typical long lines at stadium concession areas. ASAP has secured exclusive in-stadium mobile ordering agreements with MetLife Stadium, the New York Giants, the New York Jets, the New Orleans Saints, the University of Alabama and Louisiana State University.
Still to be revealed this year will be the company’s new stock ticker symbol aligning with the ASAP rebranding.
The ASAP platform also facilitates access to third parties that provide payment processing solutions for restaurants and other merchants. As of June 30, 2022, ASAP operates in approximately 1,000 cities throughout the United States.