UnitedHealthcare, Hasbro Team Up To Help Reduce Youth Obesity With Game Donation For Boys & Girls Clubs Of Southeast Louisiana
NEW ORLEANS – UnitedHealthcare and Hasbro gave 100 children the gift of “exergaming” Thursday, July 20, thanks to their donation of 100 Nerf Energy Game Kits to the Boys & Girls Clubs of Southeast Louisiana.
Part of a national initiative between Hasbro and UnitedHealthcare to encourage kids to increase physical activity, the kits Feature Hasbro’s Nerf products, designed to encourage young people to become more active through “exergaming.”
Each kit includes a Nerf Energy Game Band, a Nerf Pro Foam soccer ball and instructions to download the Nerf Energy Rush mobile game to get kids moving. As children participate in physical activity, they earn “energy points” that are tracked by the activity band, and these points turn into screen time to play the mobile game on a smartphone or tablet.
UnitedHealthcare is delivering a total of 10,000 Nerf Energy Game Kits this year to elementary schools and community organizations across the country, providing children ages six to 12 to receive the kits at no cost.
PHOTO: Christine O’Brien, VP, UnitedHealthcare (center) is joined by Rep. Joseph A. Marino, III, District 85 (R) and Rep. Walt Leger, III – Speaker Pro Tempore of the Louisiana House of Representatives/District 91 (back row) and other youth as club members ran through exercise drills to showcase the activity tracker and mobile game.
CREDIT: Cheryl Gerber