Treat Yo Self

FroYo Café provides healthy meal options for tourists and locals on the go.

Bathing suit season is here but we can’t go without our desserts. Or breakfasts. Or sweet afternoon treats. That’s why FroYo Café and Sweets wants you to “Get Your Smoothie On” in May.

They are celebrating the beginning of summer with a month of specials — offering Two-for-One Tuesdays and Happy Hour discounts twice daily from 8:00 to 10:00 a.m. and again from 3:00 to 5:00 p.m.

Since opening in 2012, FroYo Café has been a tourist favorite, located on Canal Street at Bourbon Street. Their current clientele is 80 percent tourists, and by adding these strategically timed happy hours, they are hoping to draw in more locals who work in the French Quarter, Central Business District and Warehouse District. They have even started a free “locals” card that will give locals an additional 20 percent discount through the end of 2015.

 “We appreciate the support of locals and are proud to be a locally-owned business,” says Katherine Sutton, operating partner of the Café. “A special locals discount is one way we can give back. And for those not in walking distance and concerned about parking, we offer curbside service. You can call your order in ahead and we’ll bring it outside to your car.”

For tourists and locals alike seeking a “green” intermission from the delicious, but often buttery, Nola cuisine, FroYo is offering the addition of spinach or kale to your smoothie for an additional 99 cents. Sutton shared, “FroYo smoothies have no added sugars or syrups, taste great and come from a line in Tampa, Florida that has repeatedly won ‘Best of the Bay.’”

According to National Public Radio (NPR), last year frozen fruit sales alone surpassed $1 billion in the U.S., and sales have more than doubled since just 2011. They credit this largely to the increased consumer demand for fruit smoothies. The smoothie and juicing industry has become a $5 billion business and is projected to grow 4 to 8 percent per year, according to Barron’s.

As we grow more health-conscious as a society, local businesses like FroYo Café serve an important role for tourists and locals by offering a balance of foods that cater to both the sweet tooth and the voice inside our heads that tells us to eat better.

And, of course, to help us make that compromise that if you drink a kale smoothie for breakfast you can eat bread pudding for dessert.



Categories: Tourism Biz