Top Business Podcast Features Local Entrepreneurs Behind “Dig – The Dog Person’s Dating App”
BROOKLYN, NY – Out of hundreds of international contestants vying for the opportunity, the owners of Gretna-based “Dig – The Dog Person’s Dating App” were selected by Gimlet Media to be featured on the hit podcast “The Pitch.”
“We’re ecstatic to meet with the world-class investors on the show and to celebrate dogs and love with The Pitch listeners,” said Dig CEO and cofounder Leigh Isaacson in a statement. “I’ve been a superfan of the show since I started Dig with my sister (Casey Isaacson) in 2017. Now, the host and the investors can join us as we connect dog-lovers who are looking to find more love in their life of the two-legged variety.”
The Pitch is the ultimate test for entrepreneurs who will put everything on the line – and on air – as their real pitch is recorded for a global audience. On Thursday, June 27, Isaacson will pitch the show’s Brooklyn-based investors in for funds.
Isaacson plans to share Dig’s growth strategy with the world-renowned investors and demonstrate how Dig combines the booming, $75 billion US pet industry with the growing world of niche dating apps. More than 80,000 users have turned to Dig to find love so far, and Isaacson will be seeking investment as the company scales nationally.
Investors on The Pitch include VC and Angel investor Sarah Downey of Accomplice VC; investor and cofounder of BlueCat Michael Hyatt; founder and managing director of Forefront Venture Phil Nadel; general partner at Trailmix Ventures Soraya Darabi; managing partner at Precursor Ventures Charles Hudson, among others.
While it offers a glimpse into the high-stakes world of venture capital, The Pitch is a show about human relationships: how people sell their ideas, what makes investors tick, and how these initial conversations can bloom into business deals — or wither away.
Josh Muccio, the host of The Pitch, told Isaacson that she has tons of “pizzazz and spunk,” and he expects she will be great in the pitch room.
Not all entrepreneurs walk away with funding, however. Only 50-percent of companies on the show find their investor match. Pet startups, however, have had a particularly stellar record on the show with 100-percent ending with money in the founders’ pockets. Waggit raised $25,000 from the show in 2018 and DogSpot raised $100,000 from their pitch earlier this year.
Dig has been featured on other hit podcasts such as NPR’s How I Built This, as well as in Forbes, The Boston Globe, Refinery 29, The Daily Mail, on NBC Sports and more.
Dig bills itself as the best way for dog lovers and dog owners to find a compatible match and to plan a dog-friendly date. If the episode about Dig is chosen, it will air during the new season of The Pitch, which starts August 7.