Smoking Cessation Trust Reaches 30,000+ Enrollment Milestone

NEW ORLEANS – The Smoking Cessation Trust has reached a milestone in its efforts to help Louisianans quit cigarettes.

         In the month of April, the Trust received 1,301 applications for its free products and services, bringing its total enrollment number, to date, to 30,140 Louisiana residents who have committed to quitting cigarettes.

         The Trust, which now has members in every parish of the state, hopes to achieve its goal of helping 210,000 Louisianans become smoke-free by 2022.

         “As smoking bans in New Orleans and other cities across Louisiana go into effect, we are seeing more people take advantage of these opportunities to give up cigarettes,” said Mike Rogers, CEO of Smoking Cessation Trust Management Services, L3C. “Through the Smoking Cessation Trust program, and with the help of statewide healthcare providers, political and community leaders, and our social media network, we are able to provide Louisianans with the free tools they need to increase the success rate of their quit attempts, so they can perhaps quit smoking for good.”

         The Smoking Cessation Trust is the result of a court judgment in a 14-year-old class action lawsuit entitled Scott v. American Tobacco Company. The judgment became final in 2011 and ordered certain tobacco companies to fund a statewide, 10-year smoking cessation program to benefit more than 210,000 Louisiana smokers who are members of the plaintiff class (the "Scott Class"). The recipient of the award was a court-established and court-supervised smoking cessation program to benefit all Louisiana residents who began smoking cigarettes before September 1, 1988.

         Applicants who register for the Smoking Cessation Trust program and are approved as qualified recipients (more than 96% of applicants are approved) are eligible to receive any of the following Trust program cessation services completely free: cessation medications, individual/ group cessation counseling, telephone quit-line support, and/or intensive cessation support services.

         “Quitting is lonely hard work,” added Rogers. “But, smokers who commit to a quit plan and share their efforts with family and friends can get the support they need to quit and stay smoke free.”

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