Premier Event Management Hires Allen As Chief Operating Officer

NEW ORLEANS — Premier Event Management (PEM), a leading, New Orleans-based endurance sport event producer and organizer, has announced the addition of Charles Allen as an equity partner and Chief Operating Officer (COO) of the company. Allen will oversee the business operations for PEM’s more than 25 multi-sport and endurance racing events. He will design and implement strategic plans and business development initiatives to expand the company while overseeing day-to-day relationships, sales, marketing and finance operations of the company.

         For the past 25 years, Allen has owned and operated Riptide Investments, a New Orleans-based corporate strategy, business development, investment management and consulting firm he formed to help small businesses to middle-market companies achieve success. Riptide focuses on several industries including advertising, media, entertainment and technology.

         “The PEM team is thrilled to start 2017 with Charles on board as COO, said PEM President and CEO Bill Burke. “During the last year, Charles has served as a corporate strategy advisor for PEM, providing guidance to our growing endurance production company. He has demonstrated the passion, desire, industry knowledge and management skills needed to move PEM forward.”

         Allen is a native of New Orleans and a graduate of Tulane University. He also co-founded one of the largest U.S. triathlon clubs in the Gulf Coast region, the Tri-Dat Triathlon Club. An avid triathlete and runner, Allen resides in Mandeville, LA with his family.

         “It is a real honor to join Bill and the PEM team,” said Allen. “The ability to merge my business management background and my passion for multi-sport events with a leading company in the endurance industry is an incredible opportunity for me.”

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