Port Log magazine earns national Award of Distinction
For the third consecutive year, Port Log magazine, the official publication of the Port of South Louisiana, received an Award of Distinction in the American Association of Port Authorities (AAPA) Communications Awards Program.
With a score of 89.37 out of 100, Port Log received the highest possible score in the Award of Distinction category, sitting less than a full point from an Award of Excellence.
The application process for the award evaluates a number of criteria for such publications, including the Port’s mission, how the magazine helps to fulfill that mission, planning and programming, actions and communication outputs, and overall quality of communication. This year, the Port of South Louisiana focused its application on its mission to create name and brand recognition within its tri-parish jurisdiction, along with digital efforts made in partnership with Port Log publisher Renaissance Publishing.
While both the Port and Renaissance were hoping for an Award of Excellence, the close margin serves as further motivation to continue innovating the magazine and pushing toward the top tier ranking for the 2020 awards season.
These feelings are shared by the Port of south Louisiana team.
“We are very proud of Port Log magazine,” said Paul Aucoin, PSL Executive Director. “I want to compliment the staff members that work on preparing it each quarter. Very recently, I was speaking to someone and asked him if he receives our Port Log. His response was ‘Yes, and I love it!’”