Peter Mayer Unveils 50th Anniversary Bronze Tribute, New ‘Visit Mississippi Gulf Coast’ Account
It was a special weekend celebration of 50 years at Peter Mayer Advertising last week that included staff volunteers constructing a Story Shelter as part of the new Louisiana Children’s Museum’s campus in City Park and aiding in the ongoing development of the New Orleans Botanical Garden. On Friday, Sept. 28, at Peter Mayer headquarters at 318 Camp St., the festivities culminated at an Open House, that hosted past and present employees, their family and friends, when a unique bronze sculpture was unveiled in honor of the legacy of New Orleans’ oldest advertising agency and its late founder Peter Mayer.
The director’s chair, cigar and ashtray sculpture brought back many memories for those who witnessed The “Mayer” of Camp Street enjoying afternoons visiting with neighbors while smoking a real cigar from his iconic director's chair.
But celebratory talk also focused on the future.
It’s been announced that Peter Mayer is working to enhance tourism on the Mississippi Gulf Coast that showcases 62 miles of scenic shoreline and 12 unique coastal communities in Hancock, Harrison and Jackson counties. Peter Mayer has been named the agency of record for Visit Mississippi Gulf Coast.
“We are excited to partner with the talented team at Peter Mayer that has proven to be the best in the region at growing tourism,” said Milton Segarra, CEO of Visit Mississippi Gulf Coast. “We know the agency’s expertise in tourism and strategic marketing will allow us to showcase how unique the Mississippi Gulf Coast is as a destination and how much it has to offer.”
“The Mississippi Gulf Coast is a special place that many of us have visited since childhood,” said Mark Mayer, Peter Mayer president and CEO . “The laid-back atmosphere and wide range of tourism assets make it the perfect place to unwind and explore.”
Peter Mayer is creating a comprehensive rebranding and awareness campaign for Visit Mississippi Gulf Coast that will promote coastal Mississippi as a tourism and convention destination worldwide. Its mission centers on attracting an increasing numbers of leisure, convention, sports and business visitors to the area.
Peter Mayer, an independent, integrated marketing agency founded in 1967, is one of the largest full-service advertising, marketing and public relations agencies in the Gulf South. Services include creative, development, media, production and delivery, public relations, research and analytics, SEO and SEM, social media and strategic services.
Its local, regional, national and tourism clients are popular destinations and household names including Antoine’s Restaurant, Arlington, Texas, Asheville, North Carolina, The Audubon Nature Institute, CenturyLink, Dixie Beer, The Emerald Coast, Hancock Whitney Bank, The Kennedy Space Center Visitor Complex, The National WWII Museum, The New Orleans Jazz & Heritage Festival, Ochsner Health System, Sanderson Farms and Zatarain’s.