Outlet Collection at the Riverwalk Celebrates 5 Years, $500 Million in Sales
NEW ORLEANS – The Outlet Collection at Riverwalk, a proven economic engine for downtown New Orleans, has turned five.
After undergoing an $80 million renovation, the iconic shopping center opened in May of 2014, and has since welcomed nearly 18 million shoppers and accumulated more than $500 million in sales. The outlet, which is owned and managed by The Howard Hughes Corporation, has generated more than 1,100 local jobs, and over $45 million in sales tax for the state of Louisiana.
“The abundance of new national retailers downtown gives locals the ability to spend their dollars in New Orleans and provides a convenient option, versus previously having to travel outside the Orleans Parish for name brand merchandise,” said Frank Quinn, the general manager of The Outlet Collection at Riverwalk.
The Outlet Collection at Riverwalk – the nation’s first downtown outlet center – boasts 75 stores offering products available at outlet pricing. Popular brands attracting both tourists and locals alike include Nordstrom Rack, Neiman Marcus Last Call Studio, Coach, and The PUMA Store, along with such recent additions as Levi’s and Harley Davidson.
“Over the past decade, downtown New Orleans’ retail corridor has exploded with continuous growth,” said Downtown Development District president and CEO Kurt Weigle in a statement. “The Outlet Collection has been a leader in the renewal of the Crescent City’s riverfront, breathing life into a vital part of the downtown community.”
In 2016, ten million visitors shopped throughout the city, and spent more than $7.41 billion along the way. According to the Downtown Development District of New Orleans, in 2018 alone, permits worth $566 million were issued by the City of New Orleans for downtown projects – a 35% jump from 2017.
The Howard Hughes Corporation is now working with the City of New Orleans, the New Orleans Ernest N. Morial Convention Center, and the New Orleans Building Corporation to complete a $7.5 million renovation of the historic Spanish Plaza.
Upgrades include new paving, lighting, a refurbished fountain featuring ceramic plaques of 52 Spanish provinces, lush greenery and ample seating. The space will also accommodate large-scale events, like conventions, and inject more revenue into city of New Orleans as a result.
“The retail economy is strong throughout the city, and the transformation and revitalization along the Riverfront as a place for everyone to relax and enjoy is contributing to that success,” said Quinn. “Our fifth anniversary, in addition to the many milestones we’ve celebrated over the years, is confirmation that The Outlet Collection at Riverwalk plays a vital role in New Orleans’s booming reputation as an international shopping destination.”
Suzanne Pfefferle Tafur is the associate news editor of BizNewOrleans.com