Nike To Partner With Local Youth Basketball Nonprofit Elevate USA To Expand Program

NEW ORLEANS – Elevate USA, a local nonprofit youth basketball program, will expand its 2016-17 program after securing a partnership with Nike’s Ever Higher Fund.

         Elevate announced its annual Open Run for aspiring basketball players entering the 6th grade this school year. The Open Run will be held Tuesday, August 9, 2016, at Stephens Catholic School, 1027 Napoleon Ave.

         The girls portion of the Open Run will start at 6:00 p.m., followed by the boys portion at 7:30 p.m. This is the first opportunity for students to begin the process of becoming an Elevate student-athlete. All participants are instructed to wear basketball shorts, basketball sneakers, and a T-shirt for the Open Run.

         Elevate New Orleans provides an enrichment program for select 6th – through 12th – grade student-athletes. Through its Elevate Leadership Program, Elevate provides rigorous athletic training, daily tutoring through a partnership with Tulane and Loyola Universities, hot meals through Second Harvest Food Bank, as well as ACT/ SAT prep, financial and nutritional literacy programs throughout the year. Since 2009, the program has sent 100% of alumni to college on partial or full scholarships with over 90% of these being first-generation college students.

         In addition to the partnership with Nike’s Ever Higher Fund, administered by Charities Aid Foundation, Elevate has received continued support from Laureus USA, Regions Bank, Jones Walker, LLP, the Fore!Kids Foundation, Jefferson Capital Partners and Cox Communications.

         Executive Director of Elevate, Sky Hyacinthe, said, “We are very humbled and appreciative to have the support of these fine institutions. Elevate is about much more than basketball. A critical component of the program is exposing inner-city student-athletes to opportunities in the business community to prepare them for life after basketball. Through their generous support we have been able to reach more students, offer financial literacy programs, a career fair and office tours and have introduced our students to opportunities they never knew existed. We can’t thank these firms enough and look forward to continuing to work with them.”

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