New Orleans Saints and Caesars Entertainment Make It Official
NEW ORLEANS – The New Orleans Saints and Caesars Entertainment have officially announced the formation of a 20-year naming-rights partnership that will give the NFL team’s home turf an alliterative new name: Caesars Superdome.
In addition to hosting all Saints home football games, Caesars Superdome will be home to the 2022 NCAA Men’s Final Four, the annual Sugar Bowl and College Football Playoff contests and the 2025 Super Bowl. The facility will also be home to hundreds of concerts and other annual events, including Essence Festival and the Bayou Classic football game between Grambling State and Southern University.
“All of us at Caesars are proud to be part of New Orleans’ vibrant culture. We understand that the Caesars Superdome is more than an iconic venue; it’s the symbol of a resilient and innovative community,” said Tom Reeg, CEO of Caesars Entertainment, in a press release. “We’ve had a strong relationship with the New Orleans Saints for nearly two decades and we are thrilled with the opportunity to strengthen it and celebrate our commitment to the city, the state, and the entire Gulf Coast region.”
Caesars Entertainment is a casino entertainment company headquartered in Reno, Nevada, that operates more than 50 properties, including the Harrah’s Casino in New Orleans, which will soon be renamed Caesars New Orleans. The rebranding will coincide with a $325 million renovation that will add a hotel to the mix. The Superdome itself is currently in the middle of a $450 million renovation that will bring new field level suites, improved concessions and vertical spaces that “improve the environment and amenities and ingress and egress, as well as operational upgrades crucial to event operation,” according to Saints officials.
“This partnership sends a strong message about the positive future for the New Orleans Saints, Caesars Entertainment, and the entire state of Louisiana,” said Saints Owner Gayle Benson. “That message states that companies with the global reach of Caesars Entertainment are investing in our city, state and region.”
Local economic development officials are fans of the new deal.
“The partnership between the Superdome and Caesars Entertainment represents a powerful combination of two legendary entertainment brands,” said Michael Hecht, president and CEO of Greater New Orleans Inc. “The Superdome contributes close to $600 million in annual economic impact to the state of Louisiana, and Caesars is the largest gaming company in America. Together, they will ensure that our iconic stadium drives even more jobs, tax revenue, and global brand awareness for New Orleans and Louisiana.”