New & Notable: Louis Lauricella
Managing Member, Lauricella Land Company
Louis Lauricella’s company was among the principal developers of Harahan’s Elmwood Shopping Center when it opened in 1975. Twenty years later, the company acquired sole ownership of the tract, and as of 2018, is in the midst of transforming the strip mall into a town center in what he called, “the biggest transformation in the history of Elmwood.”
“There is a huge transformation in the world of shopping centers,” added Lauricella, managing member of the Lauricella Land Company. “They are adding residential, offices, services, medical, creating a real mixed-use environment.”
Innovation and change at the largest scale are Lauricella hallmarks, and the next major project in the pipeline is the River District, development of the land adjacent to the Ernest N. Morial New Orleans Convention Center. Lauricella assembled a diverse team of local contractors and developers to create a proposal for the project, winning a competitive bidding process earlier this year.
To say that Lauricella is excited about it is putting it mildly.
“This is an opportunity to take a 50-acre urban blank canvas on the river, enhance the convention center, enhance the neighborhoods around it and fill in the last piece of the puzzle,” he said. “I really wanted the team to be New Orleans-centric, to be people who really understand what this project means.”
The River District, too, will be mixed-use and designed to appeal to locals and visitors alike. Lauricella is very mindful of the impacts of work of this magnitude and its importance to the city.
“I know that if we’re successful at what we do, it’s helping to grow our economy, creating more jobs, more opportunities for people,” he said. “That’s what drives me.”