MPAA Chief Says Netflix Addition Makes Organization Stronger

Photo by Chris Pizzello/Invision/AP
Advertisements for upcoming films including writer/director Quentin Tarantino's "Once Upon a Time in Hollywood," right, decorate a hallway of Caesars Palace on the first day of CinemaCon 2019, the official convention of the National Association of Theatre Owners (NATO), Monday, April 1, 2019, in Las Vegas.

LAS VEGAS (AP) — Motion Picture Association of America Chairman Charles Rivkin says Netflix's addition to the group makes the entertainment industry stronger.

Rivkin's remarks are a stark contrast to how the streaming giant is usually referenced at CinemaCon, the annual gathering of movie theater owners and distributors, who generally see the streaming service as a threat to their business model.

The MPAA chairman and CEO kicked off CinemaCon Tuesday morning in Las Vegas with his annual state of the industry remarks.

Rivkin also touted the record 2018 box office year. The North American box office reached $11.9 billion and the global box office hit $41 billion last year.

That growth was helped by an increase in younger and more diverse audiences.

 

By AP reporter Lindsey Bahr

 

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