Mike Krass

CEO, MKG Marketing

Mike Krass

My core value:
Uphold the MKG Standard

Our team recognizes that we have set a standard for the caliber of work with our clients. They come to expect certain quality standards because — you guessed it — we set that standard for them! One example of this standard is our focus on over-communicating with clients. We want them to have the full, accurate story at all times. This goes for both positive and negative news. Last year, we had a few examples of sharing negative information with clients. Instead of sugar coating, abbreviating or altering the truth, we simply told them what was happening, what we planned to do about it, and when we wanted to check in with them next. This shows our clients that the standard they should expect when receiving negative news is a) you will hear it from us first, and b) we will arrive with a pointed description of what is going on, along with a plan outlining the actions to take next. That is the commitment we make to our clients. And that is the commitment they expect from us in the way that we do business together.

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