Mid-City Book Shop Campaigns For Gaiman Book Signing Opp

NEW ORLEANS – Tubby & Coo’s Mid-City Book Shop announced its participation in a nationwide competition to win a book signing from nationally renowned author and graphic novelist, Neil Gaiman. To win, they must sell the most copies of Gaiman’s “The Ocean at the End of the Lane” by the end of the year.

         With competition from shops like The Strand in New York City and Green Apple Books in San Francisco, winning is a tall order. Shop owner Candice Huber thinks it’s doable. “We have a fierce community of fantasy and sci-fi nerds here in the city, and they’ve already been helping to spread the word,” she said. “I’m confident we can at least put up a good fight.”

         The store who wins the competition will host a signing for Gaiman’s book “Trigger Warning,” to be released in February 2015.

         Tubby & Coo’s, located at 631 N. Carrollton Ave., is offering special deals and asking the community to help spread the word about the contest. “We’re offering a buy one, get one 25% off deal on ‘The Ocean at the End of the Lane’ through the end of the year,” Huber said. “We also have a special hashtag #sealtheneilnola for folks to use on social media.”

         There’s something in it for book clubs as well. Any book club that purchases six or more copies of “The Ocean at the End of the Lane” in one bulk purchase will receive a free tote bag for each book bought.

         “It’s actually a really great book,” said Huber. “It’s a quick read, and it appeals to a wide audience. This is one of the books I frequently recommend anyway. And, if you’ve already read it, consider buying one to donate to the library or a school, as a gift or to put into one of the Little Free Libraries around town.”

          “I’ve always loved Neil Gaiman,” she said. “Opening the book shop is a dream come true for me, and to have him here signing books, well I might just pass out.”

         Tubby & Coo’s has also implemented a direct-to-home shipping program allowing them to ship books to any location in the U.S. and Canada, which will allow out-of-town family and friends to participate. If customers have friends or family who live elsewhere, Huber hopes they will consider ordering the book to have shipped.

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