This weekend unremitting TV ads and an avalanche of circulars beckoned me to purchase a memoryfoam, innerspring, coil or pillow-top mattress. This got me wondering, what do the founding fathers have to do with low-priced mattresses?
After several Google searches I still couldn’t find out which mattress retailer was the first to use Presidents’ Day to hawk mattresses but clearly mattress sales are solidly entrenched into sharing the day with George and Abe.
Mattresses are a $9 billion dollar industry and, according to industry reports, the demand is only expected to rise along with the improving housing market as homeowners fill their homes with new furniture.
So why buy a mattress now? Maybe it’s cabin fever or maybe all those sheets we bought at the January white sales call out for a better bed on which to lie.
For the answer I went to an expert – co-owner of Canal Furniture Liquidators, Holis Hannan.
“We sell a lot of mattresses, a ton of mattresses and it’s usually right after tax season,” she says.
This 45-year-old business – located in a 75,000-square-foot warehouse with more than four floors of used furnishing – sells much more than mattresses. You’ll also find ornate poster beds, a disco ball, a 5-foot chandelier, lots of gilded mirrors and comfy chairs.
The huge store is inviting and colorful with cheerful signs posted all around saying things such as, “Our furniture is pre-loved, you needn’t be gentle.” It also offers interesting vignettes with small cubbies set up to look like an inviting den or a romantic bedroom.
Hannan, a former art teacher, says her heart is in recycling and repurposing older furniture. The store even has two studios set aside for classes where she teaches customers to use chalk paint to give furniture a new look. There’s also classes on gilding, because who doesn’t need a bit more glitter and gleam in their lives?
Hannan says she gets most of her furniture from hotel liquidations.
“They begin in the summer when the hotels are slow; that’s when they renovate,” she says. “So I might get a call saying, ‘Come get 250 rooms of furniture now.’”
She also sells many pieces on consignment.
So this Presidents Day let’s celebrate our leaders and consider buying a new bed. Remember, studies show you need to buy a new mattress every 7.4 years.
Canal Furniture Liquidators
3534 Toulouse St.