Loyola Student Launches Product to Make Police Stops Safer for Both Drivers and Law Enforcement



The first time my young daughter walked to Terranova’s — a small neighborhood grocery store — by herself to buy some candy, I was consumed with dread.  It was less than two blocks there and back but the 10 minutes it took her to come back home, chocolate in hand, were the longest 10 minutes in my life as a young mother.

Giving her more independence didn’t get any easier. Next came riding her bike alone, and finally, that day when she took the car keys and journeyed into the big wide world. It’s tough. And as hard it was for me, I know that letting go can be even harder for parents of color.

David Price, a graduate of Holy Cross High School and rising sophomore studying political science at Loyola University New Orleans, recently developed a product that makes driving while black a bit safer.

During his freshman year, Price and fellow students in a business entrepreneurship class were asked to complete a project that represents a societal change. He came up with the Safety Pouch.

The pouch is a document holder that stores essential driving credentials needed for traffic stops. Crafted in fluorescent orange – an international color for safety — the nylon pouch easily attaches and detaches from the car window while securing your documents inside.  During a traffic stop, you can place your drivers’ license and registration safely outside the window. When the traffic officer approaches the vehicle, the information is readily available for review.

“My parents’ biggest fear was my being stopped and the situation escalating to a point that would result in physical or mental harm,” says Price. “Millions of Black men everywhere worry about their safety every time they get pulled over by the police. I came up with this idea because I wanted a product that would promote a safe and positive experience for both drivers and law enforcement. The key benefit of the Safety Pouch is that it decreases the need to reach for information while the officer is in front of you ─ allowing your hands to be in sight and on the wheel.”

His idea was so successful it won first place in an entrepreneurship competition. Price used the $1,500 prize money to begin product development and manufacturing overseas, then he launched his website, SafetyPouch.com.

Price posted his invention on social media and within two days it went viral, with more than 150,000 views, including views and comments from celebrities like Tina Knowles and Bella and Gigi Hadid.

“We’ve sold about 1,000 so far and the product continues to gain traction,” he says.

Safety Pouch also assists elderly and impaired drivers.

“These drivers can store their medical documents inside to effectively communicate any medical or physical needs to the attending officer,” Price says.

Another main feature of Safety Pouch is that it promotes social distancing. Using the Safety Pouch decreases hand-to-hand interaction for the driver and the officer, minimizing physical contact.

And, honestly who among us couldn’t benefit from the organization this pouch brings to one’s life and vehicle.

Price’s creation has changed his life. He now sees himself as an entrepreneur and has added several business classes into his college schedule.

“There’s a lot I want to learn to make my business succeed,” he says, “and I need to gain more knowledge.”




Categories: Labors of Love