Louisiana Credit Union League Issues ‘Louisiana CU Strong’ Challenge To Help Employee Flood Victims
NEW ORLEANS – To assist with relief efforts across south Louisiana following devastating flooding, the Louisiana Credit Union League (LCUL) is issuing the “Louisiana CU Strong Challenge” to credit unions nationwide.
Funds raised by the challenge will be deposited into the Louisiana Credit Union Foundation Designated Fund and distributed directly to affected credit union employees. An estimated 300 credit union staff members were impacted by the flooding, resulting in catastrophic water damage to homes and inoperable vehicles.
“Louisianians are extremely resilient and will overcome this catastrophic event,” said LCUL Vice President of Communications & Public Relations Lacy Hyer, “However, the need for assistance is greater than ever before. We initially challenged Louisiana credit unions to promote friendly competition while matching or beating donations for a good cause. In the true credit union spirit of people helping people, credit unions, leagues, associations and vendors rallied together. The outpouring of support from our credit union family has touched the hearts of all those affected, and they are very grateful.”
Participating credit unions are encouraged to post a video or an official “challenge accepted” photo using the hashtag #LACUStrong on their social media pages. Those who donate will receive branch signage designating they donated, as well as recognition in LCUL publications. Credit unions should email videos and photos to lhyer@lcul.com.
Donations can be made by credit card at CUAid or mailed directly to: Louisiana CU Strong Challenge, 824 Elmwood Park Blvd. Suite 200, Harahan, LA 70123.
The Louisiana Credit Union League (LCUL) is a nonprofit, professional trade association that exists to serve credit unions in Louisiana. LCUL is dedicated, through cooperation, to promote, protect and perpetuate the credit union movement. LCUL accomplishes this by providing member credit unions with quality leadership to achieve positive results in the areas of: governmental affairs, research and information, education and training, community and public relations, and by making available other services which Louisiana credit unions need or desire in order to enhance their ability to successfully meet their members' needs.
