LaCour Joins GeistM
NEW ORLEANS – “Performance marketing platform” GeistM announced that Lisa LaCour will join its leadership team as head of communications. LaCour will leverage her experience in digital and entertainment media and marketing to spearhead internal and external communications for GeistM and Gramercy Labs’ other portfolio companies.
“It was the right time to add someone like Lisa to the senior leadership team,” said Kevin Fortuna, GeistM’s founder and CEO. “She knows our space, knows media and marketing and understands at a deep level how the tectonic shift in this pandemic has changed the landscape and accelerated our rise. We couldn’t be more excited to bring her on board.”
LaCour has experience delivering brand development, marketing and communication strategies for both high-growth startups and top digital brands. She has worked with Outbrain, Endeavor, AOL, Madison Square Garden, MGM and many musicians.
“Having spent the last two decades leading marketing and communications for innovative companies in New York and LA, I couldn’t be more excited to join the GeistM team and to let the world know about the powerful platform and its market-beating benefit to brands,” said LaCour. “I am equally excited to make it clear that we are a borderless talent seeker – with offices across the U.S. and across the globe. I grew up in New Orleans and recently moved back home. There is a special place in my heart for the city and I am energized by the great local talent I’ve seen so far. I look forward to building a multi-disciplinary and diverse team in the Crescent City.”