Krispy Krunchy Chicken and New Orleans Pelicans Announce 5-Year Marketing Partnership

NEW ORLEANS – New Orleans Pelicans fans can now enjoy Krispy Krunchy® Chicken in the Smoothie King Center.

Krispy Krunchy Chicken, one of the fastest growing convenience store-based quick service restaurant (QSR) concepts in the nation, announced a new five-year marketing partnership with the New Orleans Pelicans NBA basketball team. 

As part of the deal, Krispy Krunchy Chicken will become what a company spokesperson described as the "official fried chicken" of the New Orleans Pelicans. Krispy Krunchy will also serve as the only fried chicken vendor for the Smoothie King Center, operating out of three concession stands in the facility at all events, including sports and concerts.

Krispy Krunchy will have two in-game fan experiences. When the game clock winds down to five minutes during any Pelicans home game, those last five minutes become “Krunch Time”, with fun displays flashing throughout the arena. Also, during the fourth quarter, the “Fowl Line” promotion goes into effect; If an opposing-team player misses two free throws in a row, anyone holding a ticket stub from that game receives a free small side dish from any participating Krispy Krunchy Chicken in the surrounding area, by presenting their ticket stub on the day after the game. (The voucher is valid one day after game, only.)

“We are thrilled to be sponsoring a great team like the New Orleans Pelicans,” said Dan Shapiro, executive vice president of Krispy Krunchy® “We’re having fun with the Pelicans “Krunch Time” and “Fowl Line” promotions. This partnership is a great fit for both brands.”

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