Inside the Industry: Credit Unions

Jefferson Financial Credit Union

In its nearly 50-year history, Jefferson Financial Credit Union has grown from a small organization on the second floor of a florist shop founded to serve Jefferson Parish School Board employees to a $418 million full-service financial institution serving all residents of Jefferson Parish locally, as well as additional members across the state’s 13 locations.

“Since we changed our name and received government permission to serve all of Jefferson Parish in 2007, the growth rate increased significantly,” says Mark Rosa, CEO. “In 2004, we were one of the seven largest credit unions in the Greater New Orleans area. As of about three years ago, we are the largest,” he says.

A non-profit organization, Jefferson Financial Credit Union is owned by its members (depositors), and all products and services exist for the benefit of the membership. The credit union’s not-for-profit status allows for better rates on products and for the organization to remain member and community focused, one of its top goals.

“We are always looking out for our member-owners,” says Rosa. “The actions that we take, the products that we embrace, will always be member-focused.”

Innovative and progressive, Jefferson Financial Credit Union has invested heavily in human resources, technology, and infrastructure improvements to serve its members, making growth contagious. According to Rosa, Jefferson Financial’s extensive team has made the difference: “Motivated and capable—they enjoy their work, and it shows.”

Mark Rosa, Chief Executive Officer
7701 Airline Dr. / Metairie, LA 70003 / (504) 346.2424 /



Categories: Banking, The Magazine