HomeCare Association of La. Launches ‘Young at Home’ Campaign

LAFAYETTE, La. – The HomeCare Association of Louisiana, representing 180 skilled home health agencies across the state, has announced the launch of its Young at Home campaign.

“Our Young at Home campaign presents home health care in a positive way,” said Dr. Warren Hebert, RN, HCLA’s chief executive officer. “Family life can be enriched when aging loved ones are able to stay at home. Our Young at Home campaign shows how home care can ease the strain on families providing care, offering people the opportunity to age with their freedom and individuality at home. Family provides nearly 90% of all care for aging adults and people with disabilities, often with little or no outside support. From chronic illnesses of aging and loss of functional or cognitive abilities, to end-of-life care, there is a broad spectrum of care-at-home services available. Home health professionals assist families as liaisons and extensions of the care team.

HCLA is sharing the Young at Home campaign with home care agencies across Louisiana.  State home care associations across the country will also be given the video for their members to brand and distribute themselves.

“When HCLA shared the ‘Young at Home’ campaign with us, two things happened,” says Stacey Grow, director of marketing at LHC Group.  “We immediately fell in love with the two characters and at the same time recognized the critical messaging – that home health care provides vital services to individuals and families that enhance peoples’ lives, keeping them happier and young at heart.”