Home Builders Association Of Greater New Orleans, R&D DESIGN Team Up To Create Virtual Parade Of Homes

R&D DESIGN VR video screen grab

NEW ORLEANS – Following the success of its annual Parade of Homes event this past June, the Home Builders Association of Greater New Orleans (HBAGNO) has teamed up with R&D DESIGN to offer a “Virtual Parade of Homes” designed to enhance the traditional Parade of Homes experience. It will provide potential homebuyers and those hoping to renovate their existing home with opportunity to tour new homes and see the latest in home construction and design all year-round.

         R&D DESIGN, a full service marketing agency which specializes in high quality virtual reality content, has brought a dynamic new technology to the New Orleans real estate market that allows viewers to tour homes virtually with 360° videos, HBAGNO reps said. When viewers watch these 360° videos on a smartphone or tablet, which they can view by rotating their device, it will afford them the experience of looking at every aspect of a room from every angle.

         Virtual Reality (VR) videos will allow people to see beautiful, new energy-efficient homes featuring the latest design trends, including homes with gyms, saunas and access to walking paths, home automation, sustainable homebuilding, colorful open kitchens, better blending of the inside/outside and more, all with the click of a mouse, HBAGNO reps said. Visitors will also be able to get great ideas for renovating an existing home.

         “By offering these 360° virtual reality tours online, we will be able to highlight many more homes during our annual Parade of Homes in June and throughout the year as more homes are completed and become available for sale,” said Jon Luther, executive vice president of the HBA of Greater New Orleans. “We encourage builders, real estate agents and potential homebuyers throughout our community to take full advantage of this new technology which could influence the way people buy and sell homes.”

         Currently, the homes open for tour on the Parade of Homes are limited by homeowners’ and homebuilders’ willingness to allow hundreds of people to walk through their brand new homes. In addition to spotlighting the existing homes on the annual Parade, the 360° tours will highlight those homes that aren’t yet ready for the June showcase, as well as major remodels of occupied homes that cannot be open for tour.

         “As the local housing market continues to evolve and become more competitive, it’s important for builders to be able to showcase their homes to their best advantage,” David Holtman, co-founder and managing director of R&D DESIGN, said. “That’s where 360° virtual reality videos come in. In addition to being an ideal selling tool for builders, these videos will enhance the buyer experience by allowing them to see a particular property before and after physically seeing it.”

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