Heavy Weight Title
Among the top five largest title companies in Louisiana, Fleur de Lis Law & Title created its new Covington office with dual focuses on collaboration and celebration.
In 2021, Fleur de Lis Law & Title opened its new Covington location. Founded in 2011, the company also has offices in Hammond, Amite, Slidell, Uptown New Orleans, Lakeview, Chalmette, Prairieville, Baton Rouge, Denham Springs, Lafayette, and Coushatta and Jackson, Mississippi, and has plans for additional expansion in the coming months. For its modern farmhouse-style Covington offices, Founder and CEO Jeff A. LeSaicherre worked with Covington-based Greenleaf Lawson Architects and Southern Interior Solutions. LeSaicherre recently shared the team’s vision, along with a little bit about the company’s culture and goals with Biz New Orleans.
What were your (or the design team’s) goals for the design and why?
We wanted to have a professional space with a bit of an art gallery feel for the events and parties we have in the space. We wanted a clean and modern look but wanted a warm and cozy feel as well since we have other partners in the industry come to work and collaborate there.
What was the biggest design challenge and how was it overcome?
The biggest challenge was creating a space that was inviting to our partners in the industry to come and work/collaborate with us in the space but also inviting and comfortable for the volume of clients that come through for real estate closings.
What is the standout feature of the design and why?
Our twin conference rooms have two walls of windows that bring in tons of light, as well as live edge tables and bright art on the walls. There are also bar areas in each conference room where we supply snacks, soft drinks and water, as well as wine, beer and spirits to celebrate the closings.
How would you describe Fleur de Lis Title Company and its core clientele?
Our core clientele are residential lenders and Realtors, along with the clients we serve who are buying and selling property. Our company culture is focused on getting technical work done correctly at volume behind the scenes but also focused on an enjoyable, casual and entertaining experience for those at the closing table.
How do you set yourselves apart from companies doing similar work?
Our focus on the client experience is unmatched. We meet weekly to continue to improve our process, which is ever evolving, but we focus considerable time on accommodating, solving issues and making a sometimes-stressful experience fun and enjoyable. Everything from the personality/behavioral profile of our staff and attorneys, to the process followed on our files, to the experience of sitting at the closing table is continuously examined and improved.
How do you promote a positive work atmosphere for staff?
We spend a ton of time on behavioral assessments before we bring anyone in to work for FDL. After finding the right type [of] person to fit our company culture, we team our staff up in a way that is conducive to the style of each person. That approach allows us to build teams of people that get along and work well together. Then, at a leadership level, we live what we preach and remind each other to keep a positive, open mind in an environment where we are continuously bouncing ideas off each other for positive change, as well as always taking a hard look at what could ‘kill the company.’ We plan around those possibilities. We work hard together but play hard together as well and have events at least monthly across all 13 branches to market for new business but also build camaraderie in our FDL family.
What are your biggest challenges?
An industry where volume work is the name of the game lends itself to sometimes moving too fast and not taking the time to treat every file special. Our goal is to keep that in mind so that each of the 500-plus transactions we handle each month are treated as special as they are to the clients.
What goals are you looking to meet in the next 12 months?
We have begun building our new corporate office in Hammond that will allow us to consolidate three offices so that we can work more efficiently. We will also finish our new office renovation in Slidell. We hope to open at least two more locations in Louisiana. Finally, our main goal for 2022 is to become the largest title company in Louisiana. We are currently one of the top five, but I believe we will attain our goal given that just two or three years ago we were barely in the top 200. We are a different type [of] title company and law firm, and we’ve really tapped into something here with the way we hire, the way we work, and the client focus we keep.
Date of opening
Person in Charge
Jeff A. LeSaicherre, founder and CEO
Greenleaf Lawson Architects
Southern Interior Solutions
Southern Interior Solutions