A new tourism campaign has launched to encourage mid-week travel.
Who doesn’t love Tuesdays? Well, according to BuzzFeed, Tuesdays are the worst day of the week. But New Orleans Tourism & Marketing Corporation (NOTMC) is working to change that perception with the launch of their new #HappyTuesday campaign.
The aim of the campaign is to encourage tourism during the typically slow mid-week period. Because really, Tuesdays in New Orleans are not like Tuesdays in Sheboygan, Wisconsin. The visitor’s experience here offers cultural happenings that are unique to this city, and even Tuesdays are filled with the food, music, art and architecture that bring people here on Fridays.
To encourage visitors and locals alike, NOTMC has engaged local businesses to offer special pricing, deals and opportunities between Sunday and Wednesday. To date, more than 50 partners have joined the campaign and more are expected to do as well.
The campaign is using both social media and traditional marketing tools to spread the message. Their new website has been tailored for folks looking for something to do and special offers linked to the campaign. It’s a breeze to navigate on both computers and mobile devices. Simple drop down menus and clear categories like Deals and Events make it easy to find something to make your Tuesday more interesting. And their curated content offers additional info that can be helpful for visitors and locals as well.
"Visitors will find ‘HappyTuesday’ throughout the city,” said Mark Romig, president and CEO of NOTMC. “We want the world to know that New Orleans provides authentic and enjoyable experiences every day of the week.”
To help spread the message, NOTMC has enlisted dynamic social media consultants who will monitor sites like Twitter for users who complain about Tuesdays. A select few will be surprised with some encouragement to visit New Orleans on a Tuesday and then share their thoughts with their followers on social media.
New Orleans’ culture bearers like Mardi Grad Indian “Big Chief” David Montana, actor Bryan Batt and musician Dr. John have been enlisted to help spread the message and will be featured in custom messages about the mid-week experience in Nola.
The next layer of the campaign will be aimed at “drive markets”, or those markets surrounding New Orleans that are in driving-distance, including Baton Rouge, Lafayette, Shreveport, and Lake Charles, LA; Beaumont and Houston, TX; Biloxi, Gulfport, Jackson, and Hattiesburg, MS; and Mobile, AL.
NOTMC is staying on top of the social media aspect by partner with BuzzFeed in an Influencer and social media marketing program. Weekly e-blasts will be used to communicate timely offers and events, and the hashtag #HappyTuesday will be encouraged to grow the campaign virally.
NOTMC’s agency of record, 360i, along with Spears Group and FSC Interactive, collaborated on the campaign across all platforms.
For a schedule of events or more information on #HappyTuesday, visit www.HappyTuesday.com or tweet #HappyTuesday or #VisitNewOrleans.