Hancock Whitney Names Laura Sullivan Ethridge as Chief Marketing Officer
As Hancock Whitney’s CMO, Ethridge is the executive vice president responsible for leading the company’s marketing strategy and execution across Alabama, Florida, Louisiana, Mississippi and Texas.
“We are very pleased that Laura Sullivan Ethridge has joined Hancock Whitney and remain confident she will guide our organization to the next level of marketing strategy and execution excellence,” said Hancock Whitney President and CEO John M. Hairston. “She brings a strong record of accomplishment and experience with innovative marketing campaigns, brand positioning, client experience, and community partnerships. She is also very perceptive in linking marketing strategy with the segments, products, and analytics that enhance how we serve our clients and communities.”
Ethridge, who has more than 20 years’ experience launching marketing campaigns and client experience initiatives, has managed strategy and development for numerous Fortune 500 companies and nonprofits, focusing most of her career in financial services. Before joining Hancock Whitney, Ethridge was with Wells Fargo in San Francisco, serving in two senior vice president roles. She has also served as a marketing strategy consultant for companies such as Proctor and Gamble, Disney, Costco, Schiff Nutrition, and Fitbit. Ethridge started her financial services career at American Express, where she spent a decade in various marketing leadership roles and won the Chairman’s Award for Innovation.
Ethridge holds a Bachelor of Arts degree from Georgetown University in Washington D.C. She earned her master’s degree in business administration from Cornell University’s Johnson Graduate School of Management in Ithaca, New York. Raised in Massachusetts, she has spent much of her professional career in Washington, D.C., New York and San Francisco.