Gretna-Based “Dig” Wins Big at Purina’s Inaugural Pet Care Innovation Summit
ST. LOUIS, Mo. — A dating app for dog-lovers finds love from pet industry leaders just in time for the start of “cuffing season.” Dig – The Dog Person’s Dating App, a Gretna-based company, was awarded first place in a marketing competition at the inaugural Pet Care Innovation Summit powered by Purina at the Nestlé Purina North America Headquarters in St. Louis. Details were shared in a press release.
Dig secured a $50,000 cash prize for digital marketing support from Purina and Centro, a Chicago-based digital advertising agency, to launch an interactive campaign featuring real dogs and their single humans across the U.S.
“To dog lovers, there’s nothing more important than finding someone who loves dogs as much as you do and shares your dog-forward lifestyle,” said Casey Isaacson, chief creative officer and cofounder of Dig. “We’re ecstatic to have Purina’s support on a campaign that will feature real dogs and their single humans who have turned to Dig to find love.”
Dig is one of 22 startups in the Purina Pet Care Innovation Network, “an invite-only network for founders of scalable, high potential early stage companies.” Pet Care Innovation Network members receive access to business tools, educational opportunities, and exclusive networking events like the Pet Care Innovation Summit at no cost courtesy of Purina, an industry leader in the pet space.
“Financial backing is important to any startup, but money alone won’t drive success,” said Bill Broun, co-lead of Purina’s 9 Square Ventures Division and vice president of personalization and business development at Purina, in Purina’s press release about the competition. “Having a network of support is key, and that is what we are providing with the Pet Care Innovation program at Purina.”
The Pet Care Innovation Summit is part of an ongoing effort by Purina and investing leaders, Active Capital, to support and connect with early stage pet care startups addressing pet and pet owner needs in the areas of pet health and wellness, services, technology, nutrition and emerging innovations.
“This marketing prize couldn’t have come at a better time,” says Dig CEO and cofounder Leigh Isaacson. “We’re about to enter the most active time of year on dating apps, and we want to let all the dog-lovers know that there are like-minded, dog-loving singles ready to meet them and their pups on Dig.”