FSC Interactive Promotes Merritt To President

Tallie Merritt

NEW ORLEANS – FSC Interactive has promoted Director of Search Tallie Merritt to agency President.

         FSC reps said they will continue to focus on positively impacting New Orleans’ growth with innovative business practices and high-level digital strategy. Founder McKenzie Lovelace will move into the role of CEO, sharing executive responsibility for company culture while working to bring New Orleans’ talent to a national audience.

         Merritt joined FSC Interactive in 2014 and has helped the company increase its online marketing solutions. Through implementation of advanced search techniques, talent acquisition to the growing FSC team, as well as integration of search and social in daily applications and emerging technologies, her leadership and analytical experience has provided a catalyst for continued agency progress.

         “Tallie has made great impact with FSC over the past two years,” Lovelace said. “She is a natural born leader who has gained tremendous respect within the agency and New Orleans community for her forward-thinking online marketing and agency process. This talent, combined with her national campaign and agency experience, will benefit FSC employees and our clients by providing the knowledge and structure that the agency needs to continue our growth.”

         Merritt is a proud University of Alabama alumnus who worked for agencies in Atlanta and Los Angeles before moving to New Orleans in 2010. She has managed online marketing efforts for national accounts, including Coca-Cola, Georgia-Pacific, and Suzuki Automotive, for which she won the J.D. Power OEM Website rating for 2nd best Automotive Manufacturer website in 2008 and 4th best Automotive Manufacturer website in 2009. Merritt was also named Marketing/Communications Director of the year in 2014 from the New Orleans Ad Club.

         “At FSC Interactive, we have a great culture of passionate people who love to do ground-breaking work for our clients,” says Merritt. “I am honored and delighted to lead FSC to future growth, while continuing to provide excellence as one of New Orleans’ most innovative digital agencies.”

         Company reps said since 2007 FSC Interactive has worked to keep brands ahead of the curve with creative and innovative online marketing strategies. This structure builds upon the incredible growth the agency has experienced in recent years and will allow FSC Interactive to continue to scale and evolve with emerging trends, they said. For innovative and sophisticated clients looking to make data-driven decisions to find, attract, convert and retain their customers, FSC Interactive becomes a strategic member of a business’ marketing team, delivering goal-based results through interactive digital strategy, reps said.

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