Fidelity Homestead Savings Bank Is Now Fidelity Bank

NEW ORLEANS – Today, Fidelity Homestead Savings Bank announced it will be changing its name to Fidelity Bank, effective immediately. The announcement was made by Alton McRee, president and CEO of Fidelity Bank.

         “It is a natural evolution to change our name to Fidelity Bank because it more closely reflects our capabilities and what we are able to deliver to our ever evolving customer base,” said McRee.

         Katie Andry Crosby, chairman of the Fidelity Bank board of directors, added, "This is an exciting time for Fidelity Bank as we continue to offer products that meet the needs of our customers. We are proud of our 106-year history of providing personalized banking services to this community and look forward to continuing that tradition."

         Based in New Orleans, Fidelity Bank is the largest mutual bank in the Gulf South region with approximately $850 million in assets. Founded in 1908, Fidelity Bank was originally a homestead association focused on residential lending and savings accounts.

         Over the years, Fidelity Bank’s core services have changed to meet the needs of the community. In January 2014, Fidelity Bank acquired NOLA Lending Group, which is now a division of Fidelity Bank. Fidelity Bank has 18 full service bank branches in Southeast Louisiana that focus on meeting the banking needs of customers in those markets. The NOLA Lending division has 22 offices across Louisiana, Mississippi, Texas and Florida that meet the residential borrowing needs of customers in those markets. Fidelity Bank now has a roster of approximately 400 employees.

         Fidelity Bank offers a full array of banking services including deposits and loans to fill the needs of commercial, small business, residential and consumer customers.

         Apart from the new name and gradual changes to branch signage over the coming months, Fidelity Bank reps say customers will continue to receive the personalized service and attention they have come to expect from the bank. Decisions will continue to be made locally, and the name change will not alter the ownership structure, which remains a mutual bank owned by its deposit account holders.

         Fidelity Bank reps say Fidelity is rooted in the community for more than a century and they are focused on quality personal service, competitive rates and strong local ties, following a relationship banking philosophy that looks beyond transactions and numbers. They say Fidelity Bank is steadfast in its commitment to supporting outstanding community initiatives.

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