Episode 14: Navigating Public Relations During The Coronavirus
The COVID-19 pandemic means that nonprofits have had to find new ways to raise funds, restaurants have devised new ways to sell their services and every business has a new story to tell. On today’s podcast, we talk to new Gambel Communications CEO Amy Boyle Collins about the challenges her New Orleans clients are facing, the strategies they’ve employed to survive and how the public relations industry has evolved in the time of the coronavirus.
Amy Boyle Collins is the new chief executive officer of New Orleans public relations firm Gambel Communications. Collins holds a Bachelor of Arts degree in communication from Loyola University New Orleans. She received her master’s in mass communication from Louisiana State University’s Manship School of Mass Communications. Following Hurricane Katrina in 2005, Collins took a break from communications consulting and spent six years leading the Young Leadership Council, where she developed the downtown Wednesday at the Square concert series.
During the early part of her career, Collins worked in sports marketing for the Greater New Orleans Sports Foundation, Super Bowl XXXI Host Committee, New Orleans Brass Hockey Team, Louisiana State University Athletics and University of New Orleans Athletics. During her career, she has worked in the communications agency business on teams at J. Walter Thompson Worldwide, Logan Marketing, Deveney Communication and P.R. PR, Inc.