Cannabis Challenges: How To Market A Stigmatized Product
METAIRIE, LA – On Thursday, April 20, the American Marketing Association (AMA) will host “Cannabis Challenges: How to Market a Stigmatized Product,” at a luncheon at the Landmark Hotel (Best Western), 2601 Severn Ave., in Metairie.
Networking starts at 11:30 a.m., and the presentation and lunch will take place from 12:00 p.m. – 1:00 p.m.
Ashley Kingsley, marketing director of Studio 420, has been managing digital marketing campaigns for more than 10 years and will give the presentation.
Kingsley is a solid social growth hacker with expertise in digital, social, word-of-mouth and multi-channel marketing, AMA reps said. She has been honored as one of the ‘Top 50 Women to Follow on Social Media’ by Arrae Creative. Currently, she focuses on marketing cannabis-related products for clients of Studio 420, a branding digital marketing agency based in Denver.
In Colorado, recreational marijuana is a product category that’s already worth more than $1 billion annually. It’s all but inevitable that legal weed will one day come to Louisiana, where a 2016 law approved marijuana for medical use, AMA reps said. Local marketers have a unique and lucrative opportunity appearing on the horizon, but one filled with challenges, they said.
AMA reps said it’s hard enough for marketers to get their messages heard on social media, but how much harder would it be if Facebook and Instagram erected barriers against your entire industry? How would you fare if Google Play and the iTunes Store routinely rejected your clients’ apps?
Kingsley’s presentation will focus on the challenges of promoting a formerly illegal, still stigmatized product where the rules are in flux and attendees will learn how to apply these lessons to marketing challenges and get ready for when eventual legalization comes to Louisiana, AMA reps said.
This presentation will include an extended Q&A period.
Early-bird pricing includes $35 for chapter members, $45 for non-members and guests and $20 for students.
The day of the luncheon, all prices will be raised $5, and tickets will only be available at the door.
