Candy Store It’Sugar Opens in Mall of Louisiana

BATON ROUGE – It’Sugar, a national candy retailer, has opened a 2,600-square-foot candy store at the Mall of Louisiana in Baton Rouge.

The store offers “hundreds of varieties of over-the-top sweets, humorous products and immersive candy experiences with featured shops, including Sour Patch Kids, Nerds, Skittles, Reese’s and Starburst,” said a spokesperson. It also features retro candy, international options and TikTok-trending treats.

“It’Sugar is more than a candy store,” says Justin Clinger, the company’s director of licensing and marketing, in a press release. “We have one of the most expansive assortments of confectionery treats, alongside a curated collection of in-demand candy licensed merchandise, such as apparel, plush and scented candles.”

Founded in 2006 by Jeff Rubin, It’Sugar has more than 100 locations in the U.S and Canada. The brand is a member of BBX Capital Corporation’s family of companies and a subsidiary of BBX Sweet Holdings. BBX Capital is a Florida-based diversified holding company whose principal holdings include BBX Capital Real Estate, BBX Sweet Holdings and Renin