Author: Julia Carcamo

Julia Carcamo is president and chief brand strategist at J Carcamo & Associates, specializing in brand and marketing strategy. She is also the co-founder of espNOLA, a Hispanic marketing and engagement agency.…

Julia Carcamo is president and chief brand strategist at J Carcamo & Associates, specializing in brand and marketing strategy. She is also the co-founder of espNOLA, a Hispanic marketing and engagement agency.…

Julia Carcamo is president and chief brand strategist at J Carcamo & Associates, specializing in brand and marketing strategy. She is also the co-founder of espNOLA, a Hispanic marketing and engagement agency.…

Julia Carcamo is president and chief brand strategist at J Carcamo & Associates, specializing in brand and marketing strategy. She is also the co-founder of espNOLA, a Hispanic marketing and engagement agency.…

Julia Carcamo is president and chief brand strategist at J Carcamo & Associates, specializing in brand and marketing strategy. She is also the co-founder of espNOLA, a Hispanic marketing and engagement agency.…

Julia Carcamo is president and chief brand strategist at J Carcamo & Associates, specializing in brand and marketing strategy. She is also the co-founder of espNOLA, a Hispanic marketing and engagement agency. Learn more at jcarcamoassociates.com and espnola.com. My firm…

Julia Carcamo is president and chief brand strategist at J Carcamo & Associates, specializing in brand and marketing strategy. She is also the co-founder of espNOLA, a Hispanic marketing and engagement agency.   “We need to rebrand.” “Should we rebrand?”…

This year, my company took a big step toward living one of our dearest core values: training the marketers of the future. We developed a marketing boot camp, an online training program and customized on-site training. You would never expect…

  I’ve been traveling a great deal lately and at some point, all of these airports start to feel like the same place. Nothing has ever really stood out, except once when I noticed a Southwest Airlines marketing campaign. The…

  The employee manual is often seen as one of those things a business is required to have. This collection of policies and procedures is believed to be a critical document for setting clear expectations: what to wear (or not),…

  Today’s tech-savvy shoppers are making it tougher on marketers trying to stay ahead of the changing landscape. As such, marketing professionals need newer and sharper skills with each passing day — skills they will need to be ready for…

  The term “crowdsourcing” — introduced in 2006 by Wired writer Jeff Howe — is often confused with “crowdfunding” (think Kickstarter and GoFundMe which you see often). The two terms, however, have entirely different meanings. Crowdsourcing is a method of…

  Familiarity is a driving force in purchasing. According to Nielsen’s Global New Product Innovation Survey, almost 60 percent of respondents preferred to purchase new products from brands that are familiar to them. Almost a quarter said they purchased because…

  Let’s all get comfortable in the “wayback” machine and go back to a time when we didn’t “Netflix and chill,” to when we used to jump in the car and drive to get our hands on the hottest movie…

  Many businesses think their branding begins and ends with a logo, mostly because they think of themselves as a business and not a brand. To some, a brand is Tide laundry detergent, not someone’s body shop or restaurant. Most…

Julia Carcamo is president and chief brand strategist at J Carcamo & Associates, specializing in brand and marketing strategy. She is also the co-founder of espNOLA, a Hispanic marketing and engagement agency. Learn more at jcarcamoassociates.com and espnola.com. Whether you…

Julia Carcamo is president and chief brand strategist at J Carcamo & Associates, specializing in brand and marketing strategy. She is also the co-founder of espNOLA, a Hispanic marketing and engagement agency. Learn more at jcarcamoassociates.com and espnola.com. A search…

Julia Carcamo is president and chief brand strategist at J Carcamo & Associates, specializing in brand and marketing strategy. She is also the co-founder of espNOLA, a Hispanic marketing and engagement agency. Learn more at jcarcamoassociates.com and espnola.com. “We’re thinking…

Julia Carcamo is president and chief brand strategist at J Carcamo & Associates, specializing in brand and marketing strategy. She is also the co-founder of espNOLA, a Hispanic marketing and engagement agency. Learn more at jcarcamoassociates.com and espnola.com.   Every…

A few tips for going it alone.

What if I said you’d have no more new customers?

Close your eyes and listen to the sounds around you. More than likely you will hear the sounds of successful sonic branding. The pop of a Snapple lid. Hometown hero Peyton Manning humming, “Nationwide is on your side...” Sound can…

While yesterday’s marketing approach was focused on creating the right message for the brand — choosing the right channel for the brand, and setting the right time for the brand to deliver its pitch — we have left that paradigm…

I’ve been in the marketing business for quite some time, which means I’ve worked with a lot of clients, including database marketers that still use snail mail. I can hear you asking yourself why anyone would still use mail, but…

Mardi Gras is in full swing and those resolutions we made are now likely nothing more than a memory, replaced by the goal of maximizing parade viewing. Research tells us that although most of us will have given up on…

January is the month in which we traditionally make intentions that will shape the rest of the year, yet New Year’s resolutions have become such an expected occurrence that we don’t flinch when we fail to stick to them and…