Author: Julia Carcamo

School’s In for Summer

This year, my company took a big step toward living one of our dearest core values: training the marketers of the future. We developed a marketing boot camp, an online training program and customized on-site training. You would never expect…

Bet on Employees

  I’ve been traveling a great deal lately and at some point, all of these airports start to feel like the same place. Nothing has ever really stood out, except once when I noticed a Southwest Airlines marketing campaign. The…

Is Your Employee Manual Missing Something?

  The employee manual is often seen as one of those things a business is required to have. This collection of policies and procedures is believed to be a critical document for setting clear expectations: what to wear (or not),…

The Fab Four for 2019

  Today’s tech-savvy shoppers are making it tougher on marketers trying to stay ahead of the changing landscape. As such, marketing professionals need newer and sharper skills with each passing day — skills they will need to be ready for…

The Power of Reaching Out

  The term “crowdsourcing” — introduced in 2006 by Wired writer Jeff Howe — is often confused with “crowdfunding” (think Kickstarter and GoFundMe which you see often). The two terms, however, have entirely different meanings. Crowdsourcing is a method of…

Top of the Pyramid

  Familiarity is a driving force in purchasing. According to Nielsen’s Global New Product Innovation Survey, almost 60 percent of respondents preferred to purchase new products from brands that are familiar to them. Almost a quarter said they purchased because…

What Netflix Can Teach Us

  Let’s all get comfortable in the “wayback” machine and go back to a time when we didn’t “Netflix and chill,” to when we used to jump in the car and drive to get our hands on the hottest movie…

3 Tips for Building a Brand

  Many businesses think their branding begins and ends with a logo, mostly because they think of themselves as a business and not a brand. To some, a brand is Tide laundry detergent, not someone’s body shop or restaurant. Most…

What’s In a Name?

Julia Carcamo is president and chief brand strategist at J Carcamo & Associates, specializing in brand and marketing strategy. She is also the co-founder of espNOLA, a Hispanic marketing and engagement agency. Learn more at jcarcamoassociates.com and espnola.com. Whether you…

So Many Signs

Julia Carcamo is president and chief brand strategist at J Carcamo & Associates, specializing in brand and marketing strategy. She is also the co-founder of espNOLA, a Hispanic marketing and engagement agency. Learn more at jcarcamoassociates.com and espnola.com. A search…

Don’t be an IHOP

Julia Carcamo is president and chief brand strategist at J Carcamo & Associates, specializing in brand and marketing strategy. She is also the co-founder of espNOLA, a Hispanic marketing and engagement agency. Learn more at jcarcamoassociates.com and espnola.com. “We’re thinking…

What Festivals Can Teach Us

Julia Carcamo is president and chief brand strategist at J Carcamo & Associates, specializing in brand and marketing strategy. She is also the co-founder of espNOLA, a Hispanic marketing and engagement agency. Learn more at jcarcamoassociates.com and espnola.com.   Every…

The Sound of Success

Close your eyes and listen to the sounds around you. More than likely you will hear the sounds of successful sonic branding. The pop of a Snapple lid. Hometown hero Peyton Manning humming, “Nationwide is on your side...” Sound can…

Channel Surfing

While yesterday’s marketing approach was focused on creating the right message for the brand — choosing the right channel for the brand, and setting the right time for the brand to deliver its pitch — we have left that paradigm…

A Second Chance

Mardi Gras is in full swing and those resolutions we made are now likely nothing more than a memory, replaced by the goal of maximizing parade viewing. Research tells us that although most of us will have given up on…

Marketing in the New Year

January is the month in which we traditionally make intentions that will shape the rest of the year, yet New Year’s resolutions have become such an expected occurrence that we don’t flinch when we fail to stick to them and…

Reflect and Recharge

2018 is just days ahead of us. This means not only will we find ourselves taking half a second before we write a new year in the checkbooks, we’ll also hopefully be taking some time to try something new, especially…

It's All Fun and Games

If you’re a marketer, you’ve surely heard the term “gamification,” and maybe wondered how it might impact your business. Gamification taps into a universal human desire to play...and win. For a customer, it makes doing business fun. In a way,…