Inside The Industry: Addiction Treatment

Longbranch Healthcare

In response to the unprecedented national addiction crisis, Chris McMahon and Dan Forman are opening two addiction treatment facilities in Louisiana this month as part of the growing Longbranch Healthcare project. Longbranch Recovery Center is a $10 million, newly-constructed residential treatment facility in Abita Springs. Longbranch Wellness is a 10,000-square-foot luxury outpatient treatment center in Old Metairie. This project represents the largest investment in addiction treatment in Louisiana since Hurricane Katrina.

McMahon, CEO of Longbranch Healthcare, is a successful entrepreneur and co-founder of the nationally recognized Passages Hospice. For nearly a decade, McMahon battled an opioid addiction that nearly ended his life. Since getting sober in 2000, he has made it his life’s mission to build healthcare facilities that serve the community and fill market voids.

“Longbranch Healthcare was inspired by the fact that Louisianans had to leave the state for quality addiction treatment. Finally, Louisiana has the addiction treatment network it deserves,” says McMahon.

Forman, Chief Marketing Officer of Longbranch Healthcare, is a known innovator in behavioral healthcare marketing and has worked with some of the largest private addiction treatment providers in the U.S.  He believes marketing is a tool which helps patients overcome self-imposed barriers to getting help. Forman’s goal is to “raise the bottom” for patients so that they don’t have to lose everything before getting help.

Together, McMahon and Forman seek to revolutionize the addiction treatment industry and have assembled a team of some of the most respected, highly qualified addiction treatment professionals to lead Longbranch Healthcare. McMahon and Forman say they are planning for future growth both inside and outside of Louisiana.



Recovery Center • 21516 Hwy. 36, Abita Springs

Wellness Center • 701 Metairie Road, Suite 2A-301, Metairie
504-635-3535 •