Cyber Monday Was Largest Online Sales Day in US History with $6.59 Billion



SAN JOSE, Calif. - This year’s Thanksgiving weekend saw online shopping records shattered once again. According to Adobe Digital Insights, e-commerce sales on Cyber Monday amounted to $6.59 billion this year, making it the largest online shopping day in U.S. history.

As of November 27, holiday season e-commerce sales (starting November 1), amounted to $50.01 billion, with every day in November passing the $1-billion mark in terms of online sales. While the majority of e-commerce dollars is still spent on desktop devices, smartphones (23%) and tablets (10%) have thus far accounted for one third of online sales this holiday season. 

​Online retails sales in the U.S. year-over growth over the Thanksgiving weekend include:

Thanksgiving Day online shopping sales:

2016 $2.43 billion
2017 $2.87 billion

(+18.3 percent)

Black Friday online shopping sales:

2016 $4.3 billion
2017 $5.03 billion

(+16.9 percent)

Saturday after Thanksgiving online shopping sales:

2016 $2.19 billion
2017 $2.45 billion

(+10.8 percent)

Cyber Monday online shopping sales:

2016 $5.6 billion
2017 $6.59 billion

(+16.8 percent)​

Abobe retail data is based on the analysis of one trillion visits to 4,500 retail websites and 55 million stock keeping units.

For a graphic describing the breakdown of e-commerce trends over Thanksgiving weekend, visit https://www.statista.com/chart/7045/thanksgiving-weekend-e-commerce-sales/

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