NOLABA Invites Businesses and Professionals to Tell Their Stories in New Campaign

Inside the Q&A of the November issue of Biz New Orleans magazine — available starting today on stands and here – Quentin Messer, president and CEO of the New Orleans Business Alliance (NOLABA), speaks passionately about what he feels is a “perception problem” when it comes to New Orleans. The city, he feels, is known as a party town, but not recognized enough for its business side.

On the same day as the article's release, in a continuing effort to address this problem, NOLABA made public today its new business development campaign called #WhyNOLA.

“As a non-native, I’m asked all the time why I chose to make New Orleans my home,” Messer explained in a phone call to Biz New Orleans Managing Editor, Kim Singletary, this morning. “My answer is always, ‘Why wouldn’t I be here?’ And I’m far from the only one. People and businesses have been voting with their feet for a while now but perception still lags reality.”

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To correct this imbalance, the campaign began calling on local business people to share their views and stories in August. The result is a series of videos, a blog and social media postings — along with highly targeted paid digital advertising — all aimed at improving perception of the city’s economic offerings.

Just a few contributors so far include Greg Feirn, CEO of LCMC Health, Brandy Christian, COO of Port of New Orleans, Kenny Rubenstein of Rubensteins and Courtney Williams, co-founder and CEO of Torsh, who appears in a video about the city’s tech boom.

“We want to build upon this city’s history of storytelling,” Messer says, noting that businesses and professionals are welcome to add their story to the campaign via the Why Nola Toolkit and continue to view and share others’ stories on the campaign’s site — www.nolaba.org/whynola-campaign.

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