Camellia Brand Forges Partnership With Award-Winning Chef Alon Shaya

 

NEW ORLEANS — Camellia Brand, producers of high-quality dry beans, peas and lentils, is pleased to announce it has named James Beard Award-winning chef and philanthropist Alon Shaya as brand ambassador. Shaya is proud to use Camellia Brand’s premium products to create flavorful meals that bring individuals and communities together.

“We couldn’t have found a better partner than Alon Shaya,” said Vince Hayward, fourth-generation owner and CEO of Camellia Brand. “Like Camellia, Alon understands the power of food and community. His success in the culinary industry and commitment to quality products make him the perfect representative for the Camellia Brand.”

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The Israeli-born chef gained recognition through Domenica, Pizza Domenica and Shaya, the three celebrated New Orleans restaurants he started and helmed as executive chef and partner. He currently owns two new restaurants: Saba in New Orleans and Safta, which is set to open in Denver later this summer. His culinary journey and resounding love of Israeli and Italian cuisine is reflected in his cookbook, “Shaya: An Odyssey of Food, My Journey Back to Israel.”

Last year, Shaya and his wife, Emily, formed Pomegranate Hospitality, a restaurant group dedicated to creating meaningful and lasting relationships for all involved to prosper and achieve their personal and professional goals. Tapping into the philanthropic community in New Orleans and beyond, Shaya uses his culinary talents to support various nonprofits. Through his partnership with Donna Barnett, his high school home economics teacher, he started the Shaya Barnett Foundation, an organization committed to providing culinary education and resources students. 

“Camellia’s beans, peas and lentils have become a tradition in our household,” said Shaya. “We can trust that every week when we cook with Camellia beans, not only are we making a delicious meal, but we are staying true to our love of creating dishes that are rooted in tradition and culture.”

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Established in New Orleans in 1923, Camellia offers 18 varieties of premium, non-GMO dry beans, peas and lentils — all 100 percent U.S.-farmed, gluten free and washed six times. The growing popularity of New Orleans’ iconic red beans and rice has made Camellia’s red kidney bean the top-selling red bean in the country. The family-owned company is dedicated to bringing people together through hearty, economical meals created with their premium products. 

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