New Orleans CVB Partners With Travel South USA To Keep New Orleans Top Of Mind In Australia, New Zealand
NEW ORLEANS – The New Orleans Convention and Visitors Bureau continued its marketing efforts in Australian and New Zealand through a recent sales mission in partnership with Travel South USA. Most recently, Kim Priez, senior vice president of tourism at the New Orleans Convention and Visitors Bureau, traveled to Auckland, New Zealand; Brisbane and Sydney, Australia for a Travel South USA Sales Mission with 27 additional delegates from Southern U.S. states.
While visiting both countries, Priez conducted appointments with local travel agents and tour operators selling international travel. The goal of this international sales mission was to entice travel professionals abroad to sell travel to New Orleans, she said.
“We’ve seen a significant growth in visitation from Australia and New Zealand over the past four years due to the increased marketing and public relations efforts, as well as the new direct air service through Quantas and Air New Zealand into Houston and Dallas and increased seat capacity on American into Los Angeles,” said Priez. “The New Orleans CVB’s representation on this recent Travel South USA mission will help contribute to increased bookings in international travelers to New Orleans.”
In an effort to bring a special touch of the South to the targeted travel professionals attending Travel South’s events, New Orleans was a co-sponsor of the entertainment by Southern musician, Damien Horne, to perform onstage at all three events including Auckland on Monday, June 19; Brisbane on Tuesday, June 20; and Sydney on Wednesday, June 21. Horne performed three 45-minute concerts regaling the audience with songs and stories of the South.