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Porter Lyons Named One Of America’s Coolest Jewelry Stores By Instore Mag


NEW ORLEANS — Porter Lyons has been named one of America’s Coolest Jewelry Stores by INSTORE, the magazine for the American jewelry store owner. The New Orleans business took third place in the Small Cool division for stores with fewer than six employees.

Over 100 stores took part in the 17th annual contest that highlights the best examples of independent jewelry retailers in North America.

“Every year we feel privileged to bring our readers the best of the best in our industry,” said Trace Shelton, INSTORE’s editor-in-chief. “From its unusual Louisiana-inspired jewelry collections to its ostrich-sculpture showcases, Porter Lyons easily falls into that category. A store wouldn’t really fit our ‘cool’ criteria if it weren’t for such aspects as innovative marketing, creative retail environment and a unique work culture.”

Stores are judged in exterior appearance, interior appearance, store biography, marketing, web presence and overall individuality.

The top three winners in two divisions (“Small Cool” and “Big Cool”) are awarded trophies and featured in the August issue of INSTORE and at instoremag.com. Honorable Mention stores are featured as monthly Cool Stores in issues of INSTORE from September 2018 through June 2019.

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